Fast Food Essay

triggerIn this modern era where the flows of customers are increasing towards debased diet restaurants, it is more challenging to offer good customers service. It is also imperative that you maintain a high score of consistency in your offerings, which prevents you from alienating your customers.The Philippine Star (1997) described the Filipinos are unfaltering intellectual nourishment lovers. They love tasty meals. They go to restaurants serving smorgasbords in a luncheon or supper buffet offerings a mixing of nutrients and dishes. These restaurants, most especially attract students. They are the group of people that regularly patronize fast fodder restaurants, which accounts for the sudden boom in the fast food assiduity.To become successful in the industry the go with must knows the preference of their consumer towards fast foods restaurant. Fast food restaurants are a breakthrough from traditional provide methods and standards. They have resulted in more sophisticated operations and styles for serve. They have provided flexibility and comfort with reasonable prices. Their services are within the level of that can satisfy customers with various tastes, drives, and upbringing. Customer satisfaction has been one of the mensural objectives of other service-oriented establishments. It is to the satisfaction of the customers needs that the business strives. inquiry ObjectiveIn this research, aims to feel the preferences of the customer towards fast food restaurant. And specifically it aims to answer the ff. questions 1. What is the consumer demographic profile most likely to procure our product? 2. What is the frequency, and kinds of foods they most likely to purchase in a fast food restaurant? 3. Do our customers purchase based on price?The MethodologyResearch ApproachA research riddle might state the need to identify or determine the consumerpreferences towards fast foods restaurants. The proposed methodology is a descriptive research because it is the best method to collect data get the proper information and confirm the findings.Research Proposal (Fast Food Industry)To study the attitude towards consumption of healthy food within the fast food industry. Background We are a marketing research team of a fast food chain of mountains store. With increasing sentience round healthy food among the masses and with consumer preferences changing towards healthy food, we intend to discharge a health food segment to cater to this need of the customers. We are also concerned about the pricing of the product that whether it should be priced same as that of normal fast food or the customers would be willing to pay a premium for healthy food. But before launching that product we lack to know that Is it worth it to our fast food restaurant to market healthy food. To answer this counselling decision problem, we intend to conduct a marketing research within the region of West Delhi. Introduction* What is fast food?Definition1. Fast fo od have been defined by Bender and Bender (1995) as a general term used for a limited menu of foods that lend themselves to production-line techniques suppliers tend to alter in products such as hamburgers, pizzas, chicken, or sandwiches. Definition2. In Data Monitors (2005) survey the fast food market is defined as the sale of food and drinks for immediate consumption either on the premises or in designated eating areas shared with other foodservice operators, or for consumption elsewhere. Definition3. As per the detached lexicon fast food is inexpensive food, such as hamburgers and fried chicken, prepared and served quickly. Definition4.According to Merriam-Webster online dictionary fast food is designed for ready availability, use, or consumption and with little consideration given to whole step or significance * Why fast food?* Brief history of fast food industry in India* Fast food industry trend, facts and figures, key players in India* According to a study by the Tata Str ategic Management Group, the size of theIndian health-and-wellness foodResearch ObjectivesTo examine the most popular fast food among UMP students.To identify the order of fast food consumption to the UMP students life. To investigate the awareness level of the effect of fast food consumption among UMP student.What is the most popular fast food among UMP?What is the effect of fast food consumption to the UMP students life? What is the awareness level of the effect of fast food consumption among UMP students? participantUMP StudentsFaculty of Technology60 respondents30 males and 30 females